25 Jan The Power of Social Responsibility
In this case, the term “power” isn’t used lightly. As business owners in today’s culture, being socially responsible is no longer an option, but a requirement. Today’s most successful businesses exist to be more than a brick-and-mortar location that solves one need in the world to result in a cash flow, it exists to provide solutions to the world’s social problems additionally. Studies conclude that today’s most viable companies are socially responsible. Which brings us back to the word power. There is power in being a social responsible company as studies show these companies have a more endurable business model, successful marketing campaigns, better customer loyalty and brand perception, and most importantly; positive employee recruitment, retention and satisfaction rates.
Still not convinced your company should be taking on a socially responsible approach? According to Forbes, 65 percent of employees across the country would contemplate leaving their jobs if their company harmed the environment and 32 percent would consider leaving their position if no money was given to charity within a fiscal year by their employers. Studies show that social responsibility even goes as far as increasing employee productivity. Further statistics show that consumers are socially aware, and will go as far as driving further distances to purchase the same product from a socially responsible company. The power of social responsibility will set apart your company from your direct and indirect competitors. Our community and environmentally-focused society is shifting and in order to be a leader in today’s economy and the green industry, your business must take on a socially-adept business policy to keep relationships with vendors and investors, who, like consumers, see the responsibility every company has to solving today’s social problems.
As a way to celebrate Sun Valley’s 20th year in business, we needed to give back to a community who has helped us get to our 20th anniversary. Regardless of the type of company you own and operate within the green industry, it’s essential that you develop a socially responsible business strategy in your day-to-day operations because today’s companies have the greatest probability in cultivating the strength of society and its citizens. As a business owner, you have a moral obligation to the community of consumers who help you succeed on a daily basis.